Antares

Client Problem:

Aristocrat, a global gaming company, was dissatisfied with its website because it failed to project the right image. The company understood its website is a valuable opportunity to reach potential customers and it needed to improve the quality of its customer service at every touchpoint.

Aristocrat wanted to provide a good customer experience on its website to promote word of mouth and loyalty, good press coverage and better exposure in its market.

Our Solution:

Antares Solutions proposed Microsoft SharePoint, the Swiss Army knife of intranets, extranets and internet portals. We chose this enterprise web based technology with a strategic perspective - a consistent message and brand at every touchpoint.

Antares carried out the following services:

• Information architecture
• Creative design
• Technical architecture
• Solution design
• Build and deployment
• Support

Antares Solutions was able to create an innovative website that promotes Aristocrat's new branding and collaboration strategy.

Benefits:

Aristocrat now enjoys:

• A content management system (CMS) owned and operated by Aristocrat that manages content across 3 sites: internet, intranet and extranet.
• A create once, publish many times approach, which reduces duplication, inconsistency, and out of date content
• Alignment with its corporate governance, including all security and retention policies
• Emphasis and promotion of Aristocrat's new corporate branding

"Antares has been like an extension of our internal team, sharing our passion and accountability. They are easy to work with and bring very good development capability to the table as well as great design creativity that helps us deliver a better, more intuitive user experience to our global user base. The culture fit is great, we enjoy working with an entrepreneurial team that will go the extra mile."

Angelo Grasso

CIO, Aristocrat